02 EXPRESS A POSITIVE APPROACH TO FOOD

At Danone, we believe that food should be a source of enjoyment as well as good health. And since our 2007 acquisition of Numico, our business portfolio has been wholly focused on foods that are good for health, and carefully tailored to the needs and habits of consumers around the world.

Nutrition becomes
a world major stake

Jean-Philippe Paré Executive Vice President, R&D, Danone

HEALTH AND NUTRITION FROM THE OUTSET

Like Evian mineral water—recognized as beneficial by 18th-century medical authorities—the first Danone yogurts were sold by prescription in pharmacies in the 1920s before moving on to grocery store shelves. “Delicious and healthy, Danone yogurt is the right dessert for happy, healthy digestion,” its first advertising poster proclaimed at the beginning of the 1930s.

Delicious and healthy

Sum up the two-pronged refocusing process launched in 1996 by Franck Riboud and the group’s Board of Directors. This has gradually transformed Danone from an agrifood manufacturer into a food company wholly dedicated to health and nutrition, structured around four complementary business lines: Waters, Baby Nutrition, Medical Nutrition and Fresh Dairy Products.

One conviction

FOOD IS ESSENTIAL IN BUILDING & MAINTAINING HEALTH RESOURCES THROUGHOUT
LIFE...

Our four business lines are committed to offering tasty products that meet everyone’s nutritional needs and respond to every country’s public health issues.
  • 66%*

    of our products are designed for everyone and fall into food categories—dairy products and water—that public health authorities recommend be consumed daily.

  • 25%*

    —baby and medical nutrition—are designed for groups with very specific nutritional and/or health needs and are generally governed by strict regulations.

  • 63%*

    among the products in categories recommended by health authorities, can be enjoyed every day thanks to their very high nutritional value.

Nearly 10 billion portions of water have been sold by Danone to date. Most health authorities recommend consuming
1.2-2 liters of water a day.

Over 15 billion servings of fresh dairy products have been sold by Danone in 2011. Their nutritional composition met the very highest standards, from strict limits on fats and sugars to minimum calcium requirements.

*Source: Scorecard 2011, a grid showing the nutrition and health performance of brands for 39 subsidiaries (representing 68% of 2011 sales) and 12 countries, including all divisions.

One principle

RIGOROUS
GOVERNANCE
FOR HEALTH AND NUTRITION

The Nutrition and Health governance rests on three pillars shared by all of our subsidiaries:

  1. A rigorous scientific approach

    At Danone, we take a scientific approach to understand health and nutrition issues, but also to define the nutritional value of our products—and to demonstrate their health benefits through preclinical and clinical studies. Results are usually presented at scientific conferences or published in well-known science journals.

    Learn more www.danone10.danone.com What gut flora is teaching us
  2. An ongoing consultation with national, regional and international stakeholders.

    More and more often, Danone is addressing these issues in partnership with local governments by launching awareness campaigns and education programs that promote a balanced diet. In Belgium, for example, Danone has partnered with pediatric nutrition experts to create an educational program designed for children aged 8-10—“Bon appétit, bouge ta santé”—that is now deployed in 2,000 schools or nearly a third of the national target group.


    Today

    Danone employees
    are running nearly
    200 outreach and
    awareness programs*

    providing information
    on healthy living

    to some 700 million
    people* worldwide



  3. An adherence to principles of self-regulation in all of our subsidiaries.

    At Danone, we practice self-regulation across the board, from product formulation to communications and marketing. To help our subsidiaries enhance the nutritional value of their products, the group has created a tool that enables them to objectively assess their portfolio’s nutrition profile.

  • 98% of the group’s products
    were assessed in 2010.
  • 20% were reformulated
    to reduce their
    fat, salt and sugar content
    from 2009 to 2011.
  • 40% 47% of our dairy products  of our baby nutrition products were reformulated: we added nutrients to provide the best possible solutions for local public health concerns from 2009 to 2011.
  • +90% of Danone products
    are labeled in the way
    to provide consumers with clear,
    transparent nutrition information
    for each product, even if
    local regulations
    do not require it.
*Source: Scorecard 2011, a grid showing the nutrition and health performance of brands for 39 subsidiaries (representing 68% of 2011 sales) and 12 countries, including all divisions.

One golden rule

ENJOYMENT OF
FOOD & NUTRITIONAL
VALUE
ARE
INSEPARABLE

At Danone, we believe that food should be first and foremost a source of pleasure. But no product can deliver its full health potential unless it is integrated into a balanced diet—and that won’t happen unless it tastes good. Because taste preferences are set very early in life, Baby Nutrition is particularly committed to research, working closely with the scientific community and sensory experts to understand taste acquisition and develop products with a broad range of flavors.

The goal

is to combine enjoyment of food with nutritional value, in both growing-up milks and solid food. We also use our in-depth knowledge of consumers to improve the texture and taste appeal of our more specialized products, including the Nutricia range, which is designed for children with allergies or faltering growth.

One tool

Nutriplanet
TO ANALYZE
LOCAL NEEDS AND
CHARACTERISTICS

To analyze the unique health and nutrition issues of each country, Danone has developed a comprehensive tool: Nutriplanet. By analyzing the latest bibliographic data and expert opinion, the Nutriplanet program incorporates a very broad spectrum of data, from nutrition and epidemiology to socio-economic and cultural factors. The goal is to understand the target population (or age group) and either adapt existing formulas to local realities and even create new products from scratch.

35
Countries

The Nutriplanet study has already analyzed 35 countries. In Indonesia, India and Algeria, Nutriplanet is guiding us towards the nutritional products of tomorrow in the group’s new markets—regions where making our products affordable for the most disadvantaged groups is critical.

35
Countries
analyzed
Nutriplanet: a methodology
in closer of
people’s needs
  • Countries involved in Nutriplanet (or project ongoing)
  • Countries involved with a Medical Nutrition focus
  • Countries involved with a Baby Nutrition focus

At December 2011, countries involved in Nutriplanet: 24 countries with a general population focus; 24 countries with a
baby focus; 8 countries with a senior focus.