2011 Business lines results

Fresh Dairy Products

The Fresh Dairy Products Division produces and markets yogurts, fermented fresh dairy products and other specialized fresh dairy products.

The Division’s strategy consists of developing international main brands of the Group and strong local brands. The Division’s main brands and product lines are as follows:

• functional brands (Activia, Actimel, Danacol and Densia) and brands aimed at children and pre-adolescents, such as Danonino;
• indulgent lines such as Oikos, Danette and Fantasia ;
• nutritional brands such as plain and fruit yogurts.

Waters

The Waters Division comprises the natural waters business along with flavored and vitamin-enriched waters:

• the main international brands include Evian, Volvic (France, Germany, United Kingdom, Japan), Bonafont (Mexico, Brazil and, recently, Poland), and Mizone (China, Indonesia);
• the main local brands include Fontvella and Lanjarón in Spain, Villavicencio and Villa del Sur in Argentina, Aqua in Indonesia and Zywiec Zdroj in Poland.

Baby nutrition

The Baby Nutrition Division focuses on specialized foods for infants and toddlers to complement breast-feeding while always complying with the World Health Organization (WHO) Code and local laws. The activity includes two categories:

• the infant formula segment accounts for three-fourths of this activity, with a special emphasis on the development of 2nd and 3rd stage follow-up milks (designed for children between the ages of one and three.
• the solid foods for infants, also known as “baby food diversification”, account for one-fourth of the activity and are concentrated mainly in European countries such as France, Italy and Poland.

Medical Nutrition

The Medical Nutrition Division focuses mainly on patients, infants afflicted with certain illnesses and frail elderly people. The Division’s products are designed primarily to treat disease-related malnutrition by satisfying special food needs. These products – most of which are eligible for insurance reimbursement – are prescribed by healthcare professionals.